Denver Logo

Everything You Need to Know About the Denver Broncos Logo

Origins and Design

The Denver Broncos logo, an iconic symbol representing the city of Denver and the American football team, has a rich history behind it. The design, created by designer Phil Hettema in 1968, was inspired by the rugged spirit of the American West and the silhouette of a bucking bronco.

The Bronco and the "D"

The logo features a stylized bronco, its hind legs kicking up into the air. The animal's musculature and movement convey a sense of power and agility. The "D" in "Denver" is prominently placed within the bronco's body, emphasizing the city's connection with the team.

Color Scheme

The original logo was predominantly orange and blue, paying homage to the Colorado state flag. In 1997, the color scheme was updated to navy blue and orange, symbolizing the team's strong connection to the United States Navy and the Denver region.

Cultural Impact

The Denver Broncos logo has become an integral part of Denver's cultural identity. It represents not only the football team but also the spirit of the city and its people. The logo is proudly displayed on merchandise, signage, and even public transportation, showcasing the team's widespread appeal.

The Broncos logo has also gained recognition beyond Denver. It has been used in movies, television shows, and other forms of media, further solidifying its status as a pop culture icon.

Proper Usage

The City and County of Denver has established guidelines for the proper use of the Denver logo. These guidelines ensure that the logo remains consistent and recognizable across all platforms and materials.

Authorized users can download the official logo from the city's website. Unauthorized use of the logo is prohibited and may result in legal consequences.